Pork is by far the most consumed meat in China and all Asia: 65% of all meat consumed in China is pork, and there are somewhere between five to seven hundred million pigs in China! It is a huge reason for greenhouse gas emissions, water consumption and pollution, and the demand for animal feed. To exacerbate the problem, with such horrible factory farming practices and the abuse in usage of antibiotics and hormones, it’s only a matter of time before this supply chain collapses. Unfortunately, these scenarios were already playing out at end of 2018, when the deadly African Swine Fever was sweeping through the nation, infecting and killing pigs at a horrific rate. We must find a healthier, scalable, and sustainable alternative to pork. That’s where Omnipork comes in: it’s made from non-GMO soy, pea, shiitake mushroom, and brown rice. It is zero cholesterol and 2/3 lower in saturated fat and calories, but 333% higher in calcium and 50% higher in iron. It is 100% hormone and antibiotics free. It’s exponentially better in terms of resource efficiency and environmental footprint. And last but not least, it’s designed with Asian cooking applications in mind. So it is no surprise that within a few months since we launched, we’re seeing an overwhelmingly positive response from chefs and consumers.